Local TV Sites Republish 2024 College Football Guides for 2025 Kickoff
Stations are leaning on a syndicated evergreen package instead of fresh, market-specific coverage.
Overview
- Buffalo’s WNYO and North Bend’s KCBY posted identical City Guide collections on Sept. 14 featuring previously published college football explainers.
- The pages display archival markers such as “a year ago” and headlines explicitly framed for the 2024 season.
- The coordinated rollout began Sept. 12–14 across multiple affiliate networks, with near-identical copy appearing on various CW, Fox and MyTV sites.
- The republished package includes features on 2024 storylines, stadium histories, tailgate foods, rivalry lists, seating advice and players to watch.
- The collections function as evergreen fan primers that displace timely local reporting about the current season on those station pages.