Overview

• Between Sept. 12 and 14, multiple affiliate City Guide and sports pages republished near-identical college football feature packages.
• Both The CW38 in Wilkes-Barre and KBTV/Fox4 Beaumont display guides marked “a year ago,” signaling reused 2024 content.
• The syndicated bundle centers on evergreen explainers such as season storylines, tailgate foods, stadium histories, seating tips, rivalries, traditions, and players to watch.
• The pages present primers rather than timely updates, offering no fresh local reporting, roster changes, or current game coverage.
• The coordinated rollout reflects a network content strategy seen across CW, Fox, and MyTV affiliates that prioritizes reusable guides for seasonal engagement.