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Lloyds Data: Oasis Wembley Gig Drove £5.1m Local Spend, 38% Above Taylor Swift

Anonymised card data points to older, higher-spending attendees as the key drivers of the Wembley-area boost.

Overview

  • Lloyds Market Intelligence reports an 88% spending surge versus a typical Friday within a one-mile radius of Wembley on July 25.
  • Pubs and bars saw the biggest uplift at roughly 800%, and restaurants rose 116%, outpacing comparable lifts during Taylor Swift and Dua Lipa shows.
  • Hotel transactions climbed 262% for Oasis but 346% for Taylor Swift, which Lloyds links to 42% of Oasis attendees being from London and the South East.
  • In-stadium spend skewed to men aged 40–49 at Oasis (over £300,000), compared with women 30–39 at Swift (over £113,000) and women 40–49 at Dua Lipa (nearly £91,000).
  • Lloyds’ breakdown shows about £1.4m spent inside Wembley and £3.6m in nearby pubs and bars, with the bank calling the reunion an economic as well as cultural moment.