LL Cool J's 'Mama Said Knock You Out' Powers Pfizer's Super Bowl Ad on Cancer Fight

The ad highlights Pfizer's commitment to achieving eight cancer breakthroughs by 2030 and features a young patient’s triumphant journey.

Pfizer's Super Bowl commercial uses LL Cool J’s 1991 hit 'Mama Said Knock You Out' to symbolize resilience in the fight against cancer.
The ad follows a young cancer patient who transforms into a boxer, celebrating the end of treatment with cheers from hospital staff and his community.
Pfizer aims to inspire hope and awareness, showcasing its goal of achieving eight cancer breakthroughs by 2030 and urging early health screenings.
LL Cool J and his wife, Simone Smith, who is a cancer survivor, have partnered with Pfizer to emphasize the importance of early detection and resilience.
The commercial, created by Publicis Groupe, will air during Super Bowl 59, continuing Pfizer's efforts to use impactful storytelling in its campaigns.