Overview
- Originally designed to carry ice, the Boat and Tote is now a trendy accessory.
- Social media influencers have driven its resurgence with quirky monogramming.
- Sales of the bag have surged by 64% over the past two years.
- The tote's appeal lies in its simplicity, utility, and affordability.
- L.L. Bean's tote has attracted a new generation of fashion-conscious consumers.