Overview

• Originally designed to carry ice, the Boat and Tote is now a trendy accessory.
• Social media influencers have driven its resurgence with quirky monogramming.
• Sales of the bag have surged by 64% over the past two years.
• The tote's appeal lies in its simplicity, utility, and affordability.
• L.L. Bean's tote has attracted a new generation of fashion-conscious consumers.