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Lizzo and Sweeney’s Brother Add New Twists to 'Great Jeans' Controversy

Family jokes followed by Lizzo’s new lyrics confirm the campaign’s lasting cultural impact.

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Overview

  • American Eagle reiterated that the slogan celebrates its denim line alone and insisted “Great jeans look good on everyone.”
  • Trent Sweeney, an Air Force staff sergeant and Sydney’s brother, marked his promotion with an Instagram Story joking “It’s them good jeans 🥸.”
  • Lizzo previewed her new track “I’m Goin’ In Till October,” rapping “Bitch, I got good jeans like I’m Sydney” while twerking in denim hot pants.
  • Fox News and industry observers highlighted parallels between the ad’s genes/jeans wordplay and Brooke Shields’s 1980 Calvin Klein campaign.
  • President Trump publicly praised the ad after learning Sweeney is a registered Republican, underscoring its political and racial resonance.