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9h ago

Lizzo and Sweeney Family Extend Debate Over American Eagle Jeans Campaign

American Eagle’s firm stance fuels divided consumer opinion following high-profile pop culture responses.

Sydney Sweeney (R) and brother Trent Sweeney attend the European premiere of "Echo Valley" at BFI Southbank on June 10, 2025 in London, England.
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Overview

  • American Eagle continues to defend the “Sydney Sweeney Has Great Jeans” campaign, asserting it highlights how great jeans empower everyone to wear them with confidence.
  • Public reaction remains sharply split, with mention volume up 18× and brand sentiment dropping from +50 to −31 since the ad’s July 23 launch.
  • Lizzo teased her upcoming song “I’m Goin’ In Till October” by rapping “I got good jeans like I’m Sydney,” amplifying the campaign’s cultural reach.
  • Sydney Sweeney’s brother Trent joked “It’s them good jeans” on Instagram to mock critics and demonstrate family solidarity.
  • Provocative wordplay on “genes” and “jeans” has fueled debates over beauty norms, alleged eugenic undertones and corporate risk-taking in a polarized media climate.