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Liz Truss Faces Backlash Over Whiskey Promotion with Convicted Fighter

Her promotional appearance with Dougie Joyce has drawn criticism over her judgment, fueling speculation about her political ambitions.

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Dougie Joyce and Liz Truss repeat his catchphrase in the video

Overview

  • Truss joined bare-knuckle fighter Dougie Joyce at a Scunthorpe United stadium event in May and appeared in an Instagram video endorsing his Joyce’s Irish Whiskey.
  • Joyce served a 19-month sentence for a 2022 attack on a 78-year-old man and received a further 13-month term for a violent brawl at a wake.
  • A spokesperson for Truss said she attended the launch to support town regeneration efforts and Scunthorpe FC, insisting she was unpaid.
  • Opposition leaders including Keir Starmer have cited the association and her 2022 mini-Budget record to question her decision-making.
  • Truss’s weekend appearance alongside Hungary’s Viktor Orban at a CPAC conference underscores her connections with hard-right figures as she considers a return to politics.