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Liz Gateley Launches Damsel Media to Create Gen Z-Focused Content

The former Spotify and MTV executive returns to longform storytelling with two projects in development and plans to target young female audiences.

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Overview

  • Liz Gateley, previously Spotify's Head of Development for Originals, has left the company to establish Damsel Media, a production company aimed at Gen Z women.
  • Damsel Media has partnered with 32 Flavors and Haymaker East on two scripted projects currently in development, with casting underway.
  • Gateley intends for Damsel Media to produce content across TV, film, streaming, and digital platforms, focusing on stories that resonate with young women.
  • She is represented by CAA and Weinstein/Senior but has opted not to bring in outside investors until initial projects are aired.
  • Gateley's career includes creating iconic MTV series like Laguna Beach and The Hills, as well as overseeing Spotify Originals like Batman Unburied and The System: The Case of Kevin Keith.