Livvy Dunne Partners With Passes in Groundbreaking NIL Deal

LSU gymnast Livvy Dunne announces a multi-million dollar partnership with Passes, marking a significant step for college athletes in monetizing their personal brands.

Livvy Dunne has entered into a multi-million dollar name, image, and likeness (NIL) partnership with Passes, a platform designed to help creators monetize exclusive content.
This partnership represents Passes' first NIL deal, aiming to attract more college athletes and provide them with new income opportunities.
Dunne plans to offer fans unique insights into her life as a Division I athlete, including behind-the-scenes livestreams and personalized interactions.
The deal is seen as a move to empower female athletes and close the wage gap by allowing them to build and control their own brands.
Passes commits to putting a significant portion of earnings directly into the athletes' pockets, with features ensuring community safety and content appropriateness.