Overview

• The club has reported a 700% increase in first-week sales for the 2025-26 home and away kits compared to last season’s launch.
• Orders have poured in from over 150 countries with online channels accounting for about 80 percent of the volume.
• Social media coverage drove over 17 million engagements and 423 million impressions during the initial release.
• New signing Florian Wirtz’s No. 7 shirt emerged as the top seller among supporters.
• Profits generated from Diogo Jota’s No. 20 shirts will support a new grassroots football programme run by the LFC Foundation.