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Liverpool to Transform into 'Taylor Town' for Taylor Swift's 'Eras' Tour

City-wide art installations and events will celebrate the pop star's arrival, boosting local economy and cultural engagement.

Taylor Swift performs at Friends Arena on May 17, 2024 in Stockholm, Sweden. (Photo by Michael Campanella/TAS24/Getty Images for TAS Rights Management )
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Overview

  • Liverpool will host 11 Taylor Swift-themed art installations from June 8 to 16.
  • Key locations like Liverpool One and Royal Albert Dock will feature decorations inspired by Swift's albums.
  • The University of Liverpool will hold a 'Tay Day' symposium to discuss Swift's cultural impact.
  • The events are expected to draw over 150,000 fans and significantly boost local spending.
  • Workshops and interactive sessions will provide fans with creative and academic engagement opportunities.