Liverpool Secures Lucrative £60m+ Adidas Kit Deal

The new multi-year agreement with Adidas will replace Nike, bringing Liverpool's earnings in line with top Premier League clubs.

Liverpool's new kit deal with Adidas is expected to exceed £60 million per season, starting from the 2025-26 season.
This deal marks a return to Adidas for Liverpool, who previously partnered with the brand from 1985 to 1996 and 2006 to 2012.
The agreement was reached after a competitive tender process that saw Adidas outbid Nike and Puma.
Liverpool's current deal with Nike includes a guaranteed £30 million annually, with additional earnings from royalties and performance bonuses.
The Adidas contract aims to match the earnings of clubs like Arsenal, Manchester City, and Chelsea, who have similar lucrative kit deals.