Overview

• Liverpool’s 10-year partnership with Adidas officially launched on August 1, replacing the £60 million-per-year Nike contract with a higher-value agreement.
• The 2025–26 home kit revives classic red styling with white trim and the Hillsborough flame emblem, while the off-white away kit features a shield-framed Liver Bird crest.
• Both kits went on sale immediately in stores and online, with their first outings set for early-August friendlies at Anfield and the Community Shield at Wembley.
• Official squad numbers for new signings were confirmed at the launch, including Florian Wirtz wearing No 7 and Jeremie Frimpong taking No 30.
• Liverpool retains rights to produce its own branded merchandise, and fans can add a ‘Diogo J. 20’ decal to purchases with profits directed to the LFC Foundation.