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Liverpool Named UK’s Most Generous City for Second Year, GoFundMe Says

The ranking measures donor participation relative to population to reflect broad community giving.

Overview

  • GoFundMe published its 2025 generosity rankings on Thursday, with Glasgow second, London third, Cardiff fourth and Bristol fifth.
  • The list is based on the number of donors adjusted for local population rather than total money raised.
  • Liverpool’s donor activity included support for Croxteth toddler Sienna‑Rose Millen after she collapsed on holiday in Mexico.
  • More than £370,000 was raised for a new Churchtown Primary School playground commemorating Alice da Silva Aguiar, Bebe King and Elsie Dot Stancombe, a campaign ranked fourth‑biggest on the platform this year.
  • Wrexham entered the top 10 for the first time thanks to Jasmin Roberts’ appeal for her son Ollie’s US heart surgery, which drew the highest number of donations globally in 2025, received £10,000 from Ryan Reynolds, and has Ollie scheduled for surgery in January at Stanford Children’s Hospital.