Overview
- Liverpool, which concluded a two-week U.S. preseason tour on Sunday, says it is in advanced discussions to open standalone retail stores in major American cities but has made no final decisions on sites or timing.
- The club currently runs 26 physical stores worldwide and aims to pass 30 by the end of the 2026–27 season with a longer-term goal of reaching 40 stores by 2030.
- Chief commercial officer Ben Latty said the retail team has visited multiple U.S. cities and the club is weighing whether to operate stores directly or to license them to third-party partners.
- Liverpool is rolling out an upgraded e-commerce platform and is considering building a U.S. warehouse to cut shipping costs, speed deliveries and offer more competitive pricing to American fans.
- Fenway Sports Group is reported to be in talks to sell up to 30% of Liverpool to a consortium led by Amit Bhatia, a development that could influence the club’s funding and pace for the retail expansion.