Overview

• The 10-year Adidas agreement took effect on August 1, replacing Nike and marking Liverpool’s third collaboration with the German manufacturer.
• Both the classic all-red home shirt and heritage-inspired off-white away strip launched simultaneously and are available online and in stores worldwide.
• Liverpool will debut the new home kit in pre-season friendlies against Athletic Bilbao on August 4 and wear the away kit in the Community Shield at Wembley on August 10.
• A new European distribution hub and expanded retail network have been established to support a season-long programme of more than 300 Adidas products.
• Personalisation of the retired No. 20 shirt honours Diogo Jota’s legacy, with all profits funding an LFC Foundation grassroots football programme.