Overview

• Liverpool announced that matchday ticket prices will remain unchanged for the 2025-26 season, maintaining affordability for fans despite an 80% rise in matchday operating costs since 2016-17.
• The cheapest Kop ticket will remain at £39, while junior tickets stay at £9, continuing a decade-long price freeze for younger fans.
• The club engaged with its Supporters Board and surveyed 500,000 fans to gather input on ticketing policies, emphasizing transparency and accessibility.
• Liverpool's decision comes in contrast to a broader trend of rising ticket prices across the Premier League, with some clubs facing backlash from fans over affordability concerns.
• This move reflects Fenway Sports Group's ongoing efforts to balance financial growth with fan loyalty, a challenge heightened by increasing player salaries and operational expenses.