Overview

• Liverpool’s new 10-year adidas partnership officially began on August 1 with the simultaneous launch of home and away 2025–26 kits now available worldwide.
• The club confirmed permanent shirt numbers for summer signings, including Florian Wirtz on No. 7, Hugo Ekitike No. 22, Jeremie Frimpong No. 30 and Milos Kerkez No. 6.
• Liverpool retained its right to self-manufacture branded merchandise under the adidas deal, bolstering its commercial revenue streams.
• The confidential financial terms include a higher base fee than the previous Nike contract and performance-based royalties tied to kit sales and on-field success.
• Supporters can honour the late Diogo Jota with ‘Diogo J. 20’ printing on shirts to fund an LFC Foundation grassroots programme and use member discounts of up to 20 percent when ordering both kits before August 8.