Overview
- Globally, 39% of respondents said that if they could choose only one type of entertainment for life, they would pick live music over films and sports.
- Seventy percent reported they would rather see their favorite artist live than have sex, according to the survey findings.
- Fans described concerts as core to identity and memory-making, with 85% saying music defines who they are and 75% planning calendars early around shows.
- Live events were linked to economic ripple effects, as nearly six in ten fans travel for concerts each year, driving spending on hotels, restaurants, transport, and retail.
- Live Nation points to surging demand in 2025, citing more than 130 million tickets sold, tripled stadium attendance year over year, and plans for 10+ large-scale venues opening in 2026, while ongoing coverage notes continued scrutiny of the company’s market power.