Overview

• Live music tourism attracted 23.5 million visitors last year, including 1.6 million international fans, marking a post-pandemic high.
• Major tours by Sam Fender, Chappell Roan and the Foo Fighters helped the North West draw 3.3 million music tourists in 2024.
• Ticket sales, hospitality, merchandise, parking, camping fees, accommodation and travel combined to deliver a £1.2 billion uplift in the North West.
• The surge in live events sustained about 9,250 full-time equivalent jobs across the region’s music sector.
• The government’s £30 million Music Growth Package and new Local Music Action Charter aim to safeguard grassroots venues and nurture emerging artists.