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2d ago

LIV Golf to Raise 2026 Weekly Purses to $30 Million, Funnel Extra Funds to Teams

The extra $5 million per event will bolster team payouts under a renewed bid for world ranking points.

Jun 28, 2025; Carrollton, Texas, USA; The LIV Golf logo and team flags near the tenth tee during the second round of the LIV Golf Dallas golf tournament at Maridoe Golf Club. Mandatory Credit: Raymond Carlin III-Imagn Images/ File Photo

Overview

  • Starting in 2026, LIV Golf will increase weekly event purses from $25 million to $30 million and allocate the additional $5 million exclusively among its 13 franchises based on finish positions.
  • The league has sustained projected losses of about $5 billion since 2022 while averaging roughly 175,000 viewers per event compared with the PGA Tour’s 3.1 million.
  • Under CEO Scott O’Neil, LIV Golf has inked sponsorship deals with Callaway, Ping, HSBC and MGM Resorts to diversify revenue streams.
  • LIV Golf retains a 75 percent ownership stake in each team while franchise captains hold the remaining 25 percent share.
  • The league plans to reapply for Official World Golf Ranking points after its initial bid was rejected, seeking to enhance the legitimacy of its events.