LIV Golf Secures Major TV Deal with Fox Sports as Scott O'Neil Takes Over as CEO

The Saudi-backed league announces a multiyear broadcast partnership and leadership change, signaling a new phase of growth in professional golf.

LIV Golf has signed a multiyear media rights agreement with Fox Sports, marking its first broadcast deal with a major U.S. network, starting with the 2025 season in February.
Scott O'Neil, a seasoned sports executive with experience at Merlin Entertainments and the Philadelphia 76ers, has replaced Greg Norman as CEO, though Norman will remain involved in an undefined role.
The Fox partnership will air more than half of LIV's tournaments on Fox or FS1, with additional coverage on FS2, Fox Business Network, and streaming platforms, aiming to expand the league's U.S. audience.
The financial terms of the deal have not been disclosed, but reports suggest Fox is paying a modest fee compared to PGA Tour broadcast contracts.
LIV Golf's leadership change and broadcast deal are seen as steps to solidify its position in professional golf, while negotiations with the PGA Tour over a merger framework remain ongoing.