LIV Golf Secures Free-to-Air Deal with ITV and Gains Open Championship Recognition

The Saudi-backed league will air on ITV platforms in the UK and receive limited player exemptions for the British Open starting in 2025.

LIV Golf has signed a landmark agreement with ITV to broadcast its 2025 season, making it the only free-to-air golf coverage in the UK.
ITV's streaming platform ITVX will serve as the primary home for LIV events, with select matches also airing on ITV1 and ITV4, alongside a weekly highlights package.
The Open Championship will offer limited exemptions to LIV players, marking a significant shift in the tournament's stance toward the league.
This move follows similar recognition from the US Open, with both tournaments aiming to ensure competitive fields by including LIV players.
Negotiations between the PGA Tour and LIV Golf, facilitated by former U.S. President Donald Trump, are reportedly progressing toward a potential merger.