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Liu Sisters’ Social Media Campaign Revives Yueh Tung as Rising Costs Threaten Its Future

A social media push two months ago drew in new diners, only for new tariffs and soaring expenses to now jeopardize the family restaurant’s survival.

Overview

  • Jeanette and Joanna Liu formally took over Yueh Tung six months ago to honor their parents’ legacy and keep Canada’s oldest Hakka restaurant running
  • the sisters’ social media outreach has restored foot traffic to pre-crisis levels after the eatery teetered on the brink of closure
  • recent U.S. tariffs on imported ingredients and sharp increases in rent and grocery prices have significantly raised their operating expenses
  • Toronto’s Chinatown has seen declining foot traffic and steeper rents that have driven several long-standing restaurants to close before Yueh Tung faced similar pressures
  • the Lius are weighing modest price adjustments alongside community engagement as they pursue sustainable strategies to preserve the decades-old institution