Overview
- YouTube announced on Nov. 10 that Always Lalisa will be available only to YouTube Premium members on Wednesday, Nov. 18, and that the film’s end-credits song “Leave With Me” will be released the same day.
- The documentary, directed by Sue Kim and produced by Sony Music Vision in partnership with RCA, Tremolo, Salt Water Productions and LLOUD CO, follows a year in which LISA paused BLACKPINK activities to focus on solo music, acting and business projects.
- Always Lalisa premiered at the Toronto International Film Festival in September and completed a limited theatrical and IMAX run in October before the platform-exclusive streaming date was announced.
- The YouTube release is timed with LISA’s recent Press Play EP and the start of her six-show Viva La Lisa residency at The Colosseum at Caesars Palace, which begins on Thursday, Nov. 12, positioning the film as part of a coordinated global rollout.
- The staged festival-to-theater-to-platform strategy gives fans ad-free access while leveraging LISA’s massive YouTube audience and could drive more Premium subscriptions as artists use exclusive streaming windows to extend box-office and festival momentum.