Overview

• Sparkling Energy will roll out across the US in January 2026 in slim 12-ounce cans.
• Each can delivers 100 mg of “unextreme” caffeine sourced from coffee beans, mirroring the caffeine level of a standard cup of coffee.
• The formula includes essential vitamins B12 and C and is sweetened with stevia and allulose without any sugar or artificial sweeteners.
• Consumers can choose from four flavors—Tropical Terror, Scary Strawberry, Orange Horror and Murder Mystery—at a suggested price of $2.59 to $3 per can.
• Liquid Death plans to promote the new line through comedy-driven viral videos, extending its unconventional marketing approach from canned water to energy drinks.