Overview

• Liquid Death teamed up with Fruity Pebbles to create Cereal Criminal, a limited-edition sparkling water that mimics the flavor of cereal and milk.
• The beverage hits select retailers today and becomes available on Amazon Friday.
• Each 12-ounce can contains natural flavors, 15 calories, 3 grams of sugar, and no artificial sweeteners.
• The product is priced at $14.99 for a 12-pack and $7.99 for a 6-pack on Amazon.
• The launch follows last year’s Hot Fudge Sundae collaboration with Van Leeuwen and reflects a broader shift toward dessert- and cereal-inspired beverages.