Lipton Faces Backlash Over Premature April Fools' Prank on Peach Iced Tea

The brand clarified its beloved Peach flavor is not being discontinued after fans criticized the stunt as misleading and poorly timed.

On March 18, Lipton announced on Instagram that its Peach Iced Tea flavor was being discontinued, sparking widespread confusion and outrage among fans.
The announcement featured an image of a Peach Iced Tea can with angel wings and the caption 'Rest In Peach,' leading many to believe the discontinuation was real.
Lipton clarified on March 19 that the announcement was an early April Fools' joke, confirming the Peach flavor remains available.
Fans criticized the prank as insensitive and poorly timed, with many expressing frustration over its release weeks before April Fools' Day.
To engage fans and mitigate backlash, Lipton promised surprises for those with notable reactions to the prank, but the reasoning behind the stunt remains unclear.