Overview

• On March 18, Lipton Ice Tea announced on social media that its Peach flavor was being discontinued, accompanied by a graphic featuring a Peach Ice Tea can with angel wings.
• The following day, Lipton clarified that the announcement was an early April Fools' joke, confirming that the Peach flavor was not being discontinued.
• Fans expressed widespread frustration and disappointment, criticizing the prank as insensitive, misleading, and poorly timed, given it was released in March instead of April.
• Lipton attempted to mitigate backlash by promising surprises to fans with notable reactions to the prank, framing it as an engagement strategy.
• The company has not provided a clear explanation for the prank's timing or intent, leaving questions about the marketing decision unanswered.