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2mo ago

Lipton Confirms Peach-Flavored Ice Tea Will Stay on Shelves

The brand clarifies its discontinuation announcement was a joke tied to April Fool's Day, promising surprises for engaged consumers.

«Je croyais que c’était déjà la période des poissons d’avril», écrit la marque Lipton Ice Tea dans un post Instagram ce mercredi.
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Overview

  • Lipton announced on Instagram the discontinuation of its peach-flavored Ice Tea on March 18, 2025, using the hashtag #RIPeach.
  • The post implied the flavor might make a 'legendary return' in the future, sparking significant consumer reactions online.
  • On March 19, 2025, Lipton clarified the announcement was a joke, citing a mix-up with April Fool's Day, and reassured fans the flavor remains available.
  • The peach-flavored Ice Tea is one of Lipton's best-selling products, particularly popular in markets such as France.
  • Lipton promised surprises for consumers who reacted positively to the campaign, leveraging the announcement to engage its audience.