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Lionsgate–Runway AI Deal Stalls as Custom Movie Generator Falls Short

Shortfalls in training data alongside open rights questions have stalled development.

Overview

  • Reporting indicates the exclusive partnership that gave Runway access to Lionsgate’s library has not produced the promised capability to generate full movies.
  • Sources told The Wrap the catalog is too small to train a robust model, with even Disney’s larger library described as insufficient for convincing results.
  • Prototype outputs reportedly showed clunky visuals and odd animation, underscoring broader technical limits seen in tools like Google Veo and OpenAI Sora.
  • Lionsgate vice chair Michael Burns had touted rapid AI repackaging of franchises into anime, but he acknowledged any sale would require paying rights participants.
  • Lionsgate says its AI efforts remain on track for targeted uses, citing cost-saving applications in licensing and tests such as an AI-generated trailer to pitch an unshot film.