Overview

• A private screening at the Culver Theater today replaces seats with treadmills and requires attendees to maintain at least 3 miles per hour or be escorted out.
• Participants must keep pace for the film’s 108-minute runtime, with warnings preceding removal and no prize beyond seeing the full movie early.
• The event is limited to preselected influencers and press, with the venue confirming it is hosting the treadmill activation.
• Lionsgate also released a “Biometrics Screening” promo highlighting audience heart-rate spikes to underscore the movie’s intensity.
• Francis Lawrence directs the Stephen King adaptation starring Cooper Hoffman, David Jonsson and Mark Hamill, which opens in standard theaters on Sept. 12.