Overview

• An invite-only “treadmill elimination” screening is set for Saturday, August 30 at the Culver Theater in Los Angeles.
• Attendees must maintain at least 3 miles per hour for the entire 108 minutes or be escorted out before the movie ends.
• The theater’s seats have been replaced with speed-tracking treadmills specifically for this activation.
• The event targets press and influencers as a publicity stunt rather than a public screening.
• The Stephen King adaptation, directed by Francis Lawrence and starring Cooper Hoffman, David Jonsson and Mark Hamill, opens nationwide September 12 with tickets on sale.