Lionsgate Pulls 'Megalopolis' Trailer Over AI-Fabricated Quotes

Marketing consultant Eddie Egan dismissed after AI-generated false quotes from critics are discovered in the trailer for Coppola's upcoming film.

The trailer featured fabricated negative reviews attributed to well-known critics like Pauline Kael and Roger Ebert.
Lionsgate issued an apology, stating the error was due to a failure in vetting and fact-checking by the consultant.
AI service ChatGPT was reportedly used to generate the false quotes included in the trailer.
Francis Ford Coppola's 'Megalopolis' is set for release on September 27, despite the marketing controversy.
Egan has a long history with Lionsgate's film group chairperson, Adam Fogelson, complicating the fallout.