Lionsgate Partners with AI Firm to Revolutionize Film Production

The studio behind 'John Wick' and 'The Hunger Games' will use AI to enhance pre- and post-production processes.

Lionsgate has teamed up with Runway AI to train a generative model on its extensive library of 20,000 titles.
The AI model will initially be used for tasks like storyboarding and creating special effects, potentially saving millions in production costs.
California recently passed laws requiring consent for using digital replicas of performers, but these do not prevent studios from using AI for other production tasks.
The deal is seen as a precedent-setting move that other studios like Disney and Paramount may follow.
Critics worry about the impact on jobs in the industry, despite new union agreements that include protections against unauthorized AI-generated replicas.