Overview

• Lionsgate appointed Apple TV+ executive Justin Manfredi to lead worldwide television marketing, succeeding Suzy Feldman following her retirement.
• His remit covers original series marketing, support for global content licensing, oversight of more than 30 FAST channels in 18 countries, and delivery to digital platforms.
• Manfredi led campaigns at Apple TV+ for The Studio, Ted Lasso, Severance, Shrinking, Hijack and Chief of War after senior marketing roles at AMC Networks and Activision.
• Feldman departs after a decade that included marketing for Orange Is the New Black, Ghosts, the Power franchise, The Hunting Wives and The Studio.
• The hire aligns with Lionsgate's focus on TV growth and library monetization, with television production revenue rising about 20% in the most recent quarter following the Starz separation.