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4mo ago

Lionsgate Appoints Brad Haugen as EVP of Digital Strategy & Growth

The former Westbrook Media president will lead efforts to monetize Lionsgate's extensive content library and expand its digital footprint through original programming and platform partnerships.

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Brad Hauen attends the Fourth Annual Pencils Of Promise Gala at Cipriani Wall Street on October 22, 2014 in New York City. (Photo by Stephen Lovekin/Getty Images for Pencils Of Promise)

Overview

  • Brad Haugen will oversee digital content creation, brand collaborations, and monetization of Lionsgate’s 20,000-plus title film and TV library across platforms like YouTube, TikTok, and Meta.
  • Haugen will collaborate with 3 Arts Entertainment managers to create new brand opportunities for their talent and expand their digital businesses.
  • His background includes leadership at Westbrook Media, where he developed digital content and immersive VR projects such as Post Malone's album experience and Meta's Shaq'tacular Spectacular.
  • Lionsgate executives Jim Packer and Brian Weinstein emphasized Haugen’s expertise in digital media and the creator economy as pivotal to the studio’s growth strategy.
  • Haugen has worked with high-profile creators like Will Smith, Justin Bieber, and Ryan Reynolds, producing premium content and brand-funded projects for platforms like Hulu and Meta.