Overview
- The Detroit Lions named Eminem and longtime manager Paul Rosenberg executive producers to consult on talent selection and all aspects of production through 2027.
- Team president Rod Wood said their industry stature is expected to attract top‑tier artists and cement the event as a major cultural moment on the NFL calendar.
- Rosenberg said they plan to create unforgettable shows for fans at Ford Field and the tens of millions watching nationwide.
- The first game under the new arrangement is the Lions vs. Packers on Thanksgiving Day, Nov. 27, with the halftime performance televised live on FOX.
- No 2025 headliner has been announced, and Lions receiver Jameson Williams urged consideration of rising Detroit artists such as Babyface Ray and Veeze.