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Lions Tap Eminem and Paul Rosenberg to Oversee Thanksgiving Halftime Through 2027

The team aims to elevate the annual show’s cultural impact by pairing local star power with established production.

Overview

  • Detroit natives Eminem and longtime manager Paul Rosenberg will serve as executive producers and consultants on talent selection and all aspects of the Thanksgiving halftime production.
  • Jesse Collins Entertainment has been hired to produce the performances, extending the partnership through at least 2027.
  • The 2025 Thanksgiving game is set for Nov. 27 against the Green Bay Packers at Ford Field, with the halftime show airing live on FOX.
  • No headliner has been announced for 2025, though fan reaction includes hopes that Eminem could perform.
  • Lions president and CEO Rod Wood said their industry reputations will help attract top-tier artists and solidify the show as a nationally anticipated moment.