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Lions Tap Eminem and Paul Rosenberg to Lead Thanksgiving Halftime Through 2027

Jesse Collins Entertainment will produce the Verizon-powered show in a multi-year push to elevate the annual Ford Field spotlight.

Overview

  • The Detroit Lions announced a multi-year deal for Eminem and longtime manager Paul Rosenberg to executive-produce Thanksgiving halftime shows through 2027.
  • Eminem and Rosenberg will consult on talent selection and all facets of halftime production for the Detroit Lions Thanksgiving Classic presented by Ford.
  • Jesse Collins Entertainment, producer of the Michigan Central Station concert, will handle production of the televised performances.
  • The first show under the partnership comes during the Lions–Packers game on Nov. 27, which will air on FOX.
  • The team has not announced any performer lineup, and no Eminem performance has been confirmed.