Lions-Packers Game Sets NFL Streaming Record on Amazon Prime

Detroit's 34-31 victory over Green Bay draws 17.29 million viewers, marking the highest-ever audience for a regular-season NFL game on a streaming platform.

• The December 5 matchup between the Detroit Lions and Green Bay Packers averaged 17.29 million viewers on Amazon Prime Video, a record for NFL regular-season streaming games.
• The audience peaked at 18.87 million viewers during the first half, setting a new high for Amazon’s Thursday Night Football broadcasts.
• This game surpassed the previous Amazon Prime TNF record of 16.23 million viewers, set earlier this season during a Cowboys-Giants matchup.
• Viewership for this Week 14 game increased by 61% compared to last year’s Patriots-Steelers game, marking the largest year-over-year growth since TNF moved to Amazon.
• So far this season, Thursday Night Football on Prime is averaging 13.61 million viewers, up 9% from the same point last year and the highest since 2019.

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