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Lions' John Morton Takes Blame for Jameson Williams' Light Usage, Pledges Third-Down Shift

Morton vowed to recalibrate third-down designs following a bye-week review with Williams.

Overview

  • Detroit’s first-year offensive coordinator said he has “failed” to involve Williams enough and promised more creative play-calling to get him the ball.
  • Through seven games, Williams has 17 receptions for 289 yards and two touchdowns, often limited to two or fewer catches in individual games.
  • The staff reviewed missed chances during the bye and plans to counter frequent brackets and double-teams that Williams sees alongside Amon-Ra St. Brown, with an emphasis on third down.
  • The Lions link a drop in third-down conversion to fewer receiver opportunities, falling to 37.65% this season after 46.98% in 2024 despite remaining one of the NFL’s highest-scoring offenses.
  • Williams says he is staying patient as the team wins, following a 2024 breakout and a three-year extension worth up to $83 million signed in September.