Lions Explore Las Vegas Match on 2029 New Zealand Tour

The British & Irish Lions are considering a groundbreaking fixture in the US to tap into the American market ahead of their traditional New Zealand tour.

• The Lions are in discussions to play a match in Las Vegas as part of their 2029 tour to New Zealand, marking a potential first for the team in the US.
• Other potential US host cities for the Lions' match include Los Angeles and Chicago, aligning with the strategy to grow rugby's presence in America before the 2031 World Cup.
• The fixture would serve both performance and commercial purposes, helping to acclimatize players and generate revenue for the Lions and their sponsors.
• New Zealand Rugby is also keen on expanding its footprint in the US, having previously played matches in American cities like Chicago and San Diego.
• The Lions have a history of playing matches in non-traditional locations, but a US fixture would be a notable expansion of their geographical reach.

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