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6h ago

Lionel Messi’s Iconic 2009 Header to Be Transformed into AI-Driven Artwork for Charity

The Inter Miami CF Foundation, with UEFA’s support, will unveil the piece at Christie’s in June, benefiting UNICEF and other nonprofits through a July auction.

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Lionel Messi

Overview

  • Lionel Messi selected his header goal from the 2009 Champions League final against Manchester United as his favorite career goal, highlighting its personal significance.
  • The goal, which secured Barcelona’s 2-0 victory and Messi’s first Champions League title, is being transformed into an AI-driven artwork by artist Refik Anadol.
  • UEFA has granted the Inter Miami CF Foundation global rights to the goal’s imagery, enabling the foundation to lead the 'A Goal in Life' charity campaign.
  • The artwork will debut at Christie’s in New York on June 11, followed by a public exhibition and an online auction from July 15–22.
  • Proceeds from the auction will support multiple nonprofits, including UNICEF, with Christie’s projecting significant interest in the unique AI-art and sports collaboration.