Lionel Messi to Star in First Super Bowl Ad for Michelob Ultra

The ad is part of Michelob Ultra's significant investment in soccer, including being the global beer sponsor for the upcoming Copa America.

Lionel Messi, the Inter Miami star and global soccer icon, will appear in his first Super Bowl ad for Michelob Ultra.
The ad is part of Michelob Ultra's significant investment in soccer and follows the brand being revealed as the global beer sponsor of this summer's Copa America.
Michelob Ultra is also expected to partner with the men's World Cup when it comes to the U.S., Canada, and Mexico in 2026.
Messi's advertising reach is massive, with partnerships with brands such as Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV.
Anheuser-Busch, Michelob Ultra's parent company, routinely spends millions on Super Bowl ads, with last year's game bringing an asking price of as much as $7 million for a 30-second spot.