Lionel Messi Launches 525 Rosario Production Company

The venture, in collaboration with Smuggler Entertainment, aims to create family programming and premium content.

525 Rosario is named after Messi's hometown in Argentina and will have offices in Miami and Los Angeles.
The company will produce films, TV shows, live sporting events, and branded commercials.
Tim Pastore, CEO of Smuggler Entertainment, will oversee the new venture.
The project seeks to inspire global audiences and champion diverse perspectives, particularly for the Latino and Hispanic community.
Messi joins other sports stars like LeBron James and Serena Williams in entering the entertainment production industry.