Overview

• Banfi publicly denounced a deepfake video on Facebook that uses AI to clone his face and voice in order to market a fake pain-relief cream.
• He has engaged lawyer Giorgio Assumma to file legal complaints in all competent Italian and international jurisdictions.
• Banfi decried the exploitation of his trusted grandfatherly image and labeled the fraudulent ad a dangerous manipulation of popular credulity.
• Social media platforms have not reported any takedowns or identified those responsible for creating the clip.
• The case underscores broader concerns about deepfake misuse and the hurdles in enforcing accountability across borders.