Overview
- The activation takes place at Mercado Colima, Colima 395 in Roma Norte, Cuauhtémoc, Mexico City.
- The band promoted the event on official social channels, branding it with Mexico-inspired artwork credited to illustrator Alina Kiliwa.
- Limited-edition official merchandise includes T-shirts, hoodies, tote bags, caps, pins, magnets and posters, with some designs tailored to Mexico.
- A 'From Zero' torta menu features four options, including a vegan version called Overflow, with the first 50 tortas each day given away at opening.
- The visit precedes Linkin Park’s headlining slot at Corona Capital on Sunday, Nov. 16 at Autódromo Hermanos Rodríguez, tied to promotion of their Grammy-nominated album From Zero.