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LinkedIn Tests TikTok-Style Video Feed

The professional networking platform aims to enhance user engagement with career-focused short videos.

  • LinkedIn is testing a short-form, TikTok-like video feed in its app, aiming to cater to users' growing interest in video content for learning and professional development.
  • The new feature, currently in beta, appears under a 'Video' tab, allowing users to like, comment, or repost videos, similar to other social media platforms.
  • This move follows the trend of other major platforms like Instagram, YouTube, and Netflix, which have also introduced short-form video feeds to compete with TikTok's success.
  • LinkedIn's focus on career and professional content differentiates its video feed from others, aiming to provide a platform for career advice, job search tips, and professional development.
  • Concerns exist about the impact of infinite scrolling on mental health, with some officials arguing that it can increase addiction to social media.
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